Rising Tide: The Parallel Growth of Digital Advertising Spend and Ad Fraud.
02 Dec 2023, 13:29
Rising Tide: The Parallel Growth of Digital Advertising Spend and Ad Fraud
🔹In 2023, approximately 382B USD is spent on ads, while 22% is lost due to ad fraud!
🔸Specifically, ad fraud rises in December due to all the festivities.
🔹 @verasitytech provides a blockchain-based and…