Invalid Traffic Rates on the Mobile Web are skyrocketing.

07 Nov 2023, 15:57

Invalid Traffic Rates on the Mobile Web are skyrocketing! 🔹South Korea is leading the pack with an IVT rate of 24%, meaning that nearly 1 out of 4 clicks is invalid (i.e. fraud) 🔸This significantly decreases Return On Ad Spend (RoAS) of advertisers, leading value loss.…