Ad fraud remains a persistent issue, lowering RoAS of advertisers.

27 Nov 2023, 13:20

Ad fraud remains a persistent issue, lowering RoAS of advertisers 🔹22 % of Ad spending was lost due to ad fraud in 2023, approximately 84B USD 🔸 This is expected to rise to 172B a year in 202 🔹 @verasitytech provides a blockchain solution against ad fraud through PoV $VRA